My work crosses a broad range of categories in the digital space, both from a design and a technical perspective. I believe in using the right tools for the job so don’t subscribe to following bandwagons. By analysing the job at hand for what it is, you can make informed decisions to ensure the right tools are used to solve the creative problem.

The focus of my work shifts as the need arises for certain skills in the working environment. This can be both a positive and negative experience, on the one hand you can hone your skills in an in-demand area, but on the other hand you’re ready to explore different areas. This is why I explore ideas and concepts outside of my work so I always have something new to share.

At work I’m known for my love of extracurricular activity! I enjoy creating side projects outside of my working life to share and engage with others. This can be through competitions, websites or games. Work makes up such a big part of our lives and I believe in expanding my ideas and skills without needing it to be on a client brief.

Design and development are both creative pursuits, and in digital, one couldn’t exist without the other. Having said that I find joy in development by bringing design to life, which is why I wouldn’t classify myself as ‘hardcore developer’ but instead one that can bridge two philosophies and ways of thinking. Say ‘no’ to pigeon holing!

My work doesn’t end with the brief. Going above and beyond the parameters that have been set out is essential, not only for your own personal achievement and development but it reflects back into the work you produce for clients.